CORPORATE GRAPHIC DESIGN
As a business in the corporate world, there is still the need for the printed word, the hard copy. As a graphic designer this was where I started out in the world of printed corporate graphic design. I qualified as a designer long before Instagram or Snapchat, and I still find joy in the hard copy. Although digital marketing is a great way to connect with your customers and engage with them in real time, leaflet drops, brochures and posters still have a way of getting your customer’s attention using traditional graphic design, marketing and advertising methods.
CORPORATE GRAPHIC DESIGN
As a business in the corporate world, there is still the need for the printed word, the hard copy. As a graphic designer this was where I started out in the world of printed corporate graphic design. I qualified as a designer long before Instagram or Snapchat, and I still find joy in the hard copy. Although digital marketing is a great way to connect with your customers and engage with them in real time, leaflet drops, brochures and posters still have a way of getting your customer’s attention using traditional graphic design, marketing and advertising methods.
Corporate Graphic Design Services
I have worked with many businesses throughout Cork, Munster and Ireland from early stage start-ups to multi-nationals to help them to design their printed corporate graphic design materials.
I have experience with designing within strict brand guidelines, while incorporating a touch of my creative design flair to finding innovative ways to make your business stand out in the crowd.
There are many corporate graphic design items that your business might need a graphic designer to assist you with:
- 1. Brochure Design
- 2. Reports and Publication Design
- 3. Advertising Design
- 4. Events and exhibition design
- 5. Poster Design
- 6. Leaflets / Flyers
- 7. Infographics Design
- 8. Brand Guidelines
- 9. Animated Video Design
RedFM brochure design
1. Brochure design
A brochure design is a great opportunity to showcase your business and what you have to offer to your customers. Often customers will take home a brochure and flick through it in their own time keeping your business top of mind. I have worked with many companies to produce bespoke brochures from low cost brochures to luxurious high end brochures. As part of your printed brochure design, I can create a digital version of your brochure that can be accessed online on your website as an interactive brochure or that you can simply email to your customers.
Screen Skills Ireland report design
2. Reports and Publications
Annual reports are an opportunity for your business or organisation to look back over the previous year and communicate to your customers, shareholders and stakeholders what you have achieved. They are also an opportunity to present your company in a professional manner. Annual reports with beautifully designed infographics can create the impression of a company that knows its strategy and is worth its funding. An annual report design that I created for a client once initiated a round of applause at the presentation meeting. Now I think that is a reaction that is worth achieving with your shareholders!
Epona Retreat Center magazine advert design
3. Advertising Design
Traditional advertising is not dead. Companies advertise every day on our newspapers, magazines and on our billboards. If you need help to come up with an advertising campaign concept, I have a wealth of knowledge in both creating your concept and bringing the design to fruition. With my knowledge of digital marketing and my skills as a graphic designer, your advertising campaign is in good hands with Diane Higgins Design. A little creativity goes a long way when it comes to advertising. I can help you to bring your campaign from an idea to a reality with a single channel or cross channel approach incorporating traditional advertising and digital advertising.
SciFest Cork Institute of Technology programme design
4. Events and exhibition design
For one off events or exhibitions, there may be a number of printed items that you need to help keep your customers informed in the pre-event, event and post-event stages. I can assist you to design anything from your pre-event email marketing campaign to your printed programmes and posters, lanyards, pop up or roll up banners or your social media content.
DojoMór event identity logo design and poster design
5. Poster design
Whether it’s for an internal campaign or a national event, posters can be a great way of grabbing your customers’ attention or informing people of guidelines or safety issues. Work with me to create a poster design that is both professional and creative.
YMCA Cork Elevate programme promotional flyer
6. Leaflets/ Flyers
I will assist you to create a flyer design that stands out with a fresh creative design that will give your customers the information and the impression that you want to give to your customers.
Active Iron infographic showing sunniest counties in Ireland based on Geo data, for SEO campaign featured on RTE.ie
7. Infographics design
‘A picture paints a thousand words’ according to the adage. There’s nothing can beat an infographic design when it comes to communicating information.
Infographics can form part of your corporate graphic design for annual reports, SEO and PR backlink strategies, social media content and survey analysis and reporting as well as showcasing product features.
I have worked with many organisations to create bespoke infographic designs for a wide variety of purposes.
Argideen Communications, branding and brand guidelines design
8. Brand Guidelines Design
I will assist you to create a flyer design that stands out with a fresh creative design that will give your customers the information and the impression that you want to give to your customers.
Complete Protective Services, animated video design
9. Animated Video Design
I will assist you to create a flyer design that stands out with a fresh creative design that will give your customers the information and the impression that you want to give to your customers.
Print finishes and technical limitations
When I qualified as a Graphic Design graduate, I spent my first year working on the technical side of print as a ‘prepress operator’ working with everything from a single large format poster to a run of 3 million leaflets. I was responsible for making up keylines, making 4 colour and spot colour plates, laying out large book projects for print, and ensuring the set up of various finishes was to the correct specification. I was also directly involved with finishing the jobs on the print floor. This was where I got my broad knowledge of print design, and I can prepare your print file to any specification that you need for your project.
My Corporate Graphic Design Process:
- 1. Design Brief
- 2. Concept Design
- 3. Draft Proposal
- 4. Design Tweaks
1. Design Brief
My process involves listening first. I offer a free consultation where we go through your corporate graphic design project and what it represents to you and to your target audience. We can talk on the phone, or on zoom (as is the new normal). You can come to my Cork office on the South Mall, and have a chat and a Nespresso on me. (It has just been renovated so it’s a fantastic place to visit), or I can meet you in Cork city for some lunch. I eat lunch at least once a day!
When we chat, I will take out my notebook. You may not understand my writing, but it means something to me, and helps me to create a design brief of what you want, and sometimes what you don’t want.
2. Concept design
I think carefully about what we have discussed for your design project, and while listening to ‘The Spice Girls’, ‘Right Said Fred’ or some other 90s nostalgia loudly on my headphones, I begin to create a concept design for you. At this point I look at visual research and trends to help me to inform my creation. I test colour combinations and font combinations that I feel will best reflect your brand, and then I set out my draft proposal.
3. Draft proposal
I present the draft design to you at this point, and we look at what is known in the industry as ‘look and feel’. We make sure that you are happy with all of the elements of the concept.
4. Design tweaks
You may want to make some changes to the colours, fonts, layout or the design elements within the design and now is the time. I offer one set of major changes to the design and two sets of minor changes as part of my standard terms and conditions.
5. Handover
Your corporate graphic design project is complete. The handover involves preparing the print files if it’s a print project, giving you the correct formats for your digital jobs, transforming your brochures into interactive digital brochure designs and making sure that you have everything you need for a hassle free project.
Enquire about Corporate Graphic Design Cork, Munster & Ireland
I have a range of experience from WEB DESIGN to CORPORATE GRAPHIC DESIGN and DIGITAL MARKETING.
If you would like to work with me on a website design project, give me a shout and we can chat over zoom and together we will create!
I love to work with a range of clients from the seed setting stage of a start up, which fills me with joy and optimism, to the strategic solutions for a more established business.
I also love to design for people, from a personal creative project you have in mind, to a product design or book you wish to publish or bespoke stationery design for your wedding day.
Contact Me
Enquire about Corporate Graphic Design Cork, Munster & Ireland
I have a range of experience from WEB DESIGN to CORPORATE GRAPHIC DESIGN and DIGITAL MARKETING.
If you would like to work with me on a website design project, give me a shout and we can chat over zoom and together we will create!
I love to work with a range of clients from the seed setting stage of a start up, which fills me with joy and optimism, to the strategic solutions for a more established business.
I also love to design for people, from a personal creative project you have in mind, to a product design or book you wish to publish or bespoke stationery design for your wedding day.
